A restaurant just like any other business aims for success. When it comes to high class restaurants which aim to get as many Michelin stars as possible, great food is only a part of the equation. Everything in the restaurant is crucial. Chefs and the food they cook, how the servers handle each table, managers, the wine and also the aesthetics of the restaurant. Though all of them are important for the restaurant’s chances of getting a Michelin star, the restaurant’s menu design is just as important as the menu itself. The menu will be the first thing diners will examine in detail before anything else in the restaurant. The food available should be impressive but the part in the menu which gives the first impression is the design itself. Menu allows people to choose the food they want to try. Diners will start building up the image they have for the restaurant by how the menu is arranged and how it is presented to them. In other words, just like the overall look of the food will impact the taste, the menu design will impact the anticipation of the diners on the food. And nothing beats letterpress printing in making a great first impression. Letter press printing is a printing technique which elevates the printed part of the paper slightly higher than the rest. This effect is achieved by pressing letter templates into the paper giving it an elegant finish. Letterpress printing is used on stationery, invitation letters and notable books. And as for the restaurant menu, letterpress printing is the perfect fit to complete the whole elegant finish. Unlike other letters or papers with words, a restaurant menu contains very few words which are read carefully since it is a list of the food available. For menu which features distinct name or even foreign language, letterpress printing enhances the look of the menu. It gives sophistication and grandeur to each food listed in the menu. Even food critics will examine the menu design as intensively as the food they are rating. Letterpress printing provides a lot of benefits for the menu design even those that cannot be measured. And just like an appetizer, it stimulates the diners as they select the food to order. The font should be printed in a way that guests even with poor eyesight can read them clearly. And with the elevated finish, diners will not only read the menu but can also feel the words giving it a new dimension while they are choosing their food. So for high class restaurant menu, nothing is more perfect than letterpress printing. You should also look into a brand identity agency like Outre Creative to help your vision come true. They can also improve your website design as well as leaflets and your menu. On your website you could also have a Red Pill promotional video. This will help promote your restaurant to the masses.