How To Evaluate A Freelance SEO

How To Evaluate A Freelance SEO

It is not enough to simply decide that you want a freelance SEO. Even finding the website where millions of freelance SEO are available does not cut it. It is important to sort through hundreds of applicants in order to choose the best freelancer to manage your SEO campaign. Here are some criteria on how to evaluate a freelance SEO applicant.
Age – Freelance SEO comes in all ages. It is better to choose freelancers at least 25 years of age. Younger freelancers will only have few years of experience or even less than a year of experience in search engine optimisation. On the other hand, older freelancers most likely to have several years in SEO.
Approach – Approach is very important. By asking the applicant how they will approach the SEO task, you can get a grasp on the level of expertise the applicant has by the approach taken. Amateurs will provide vague and unorganized approach while professional freelance SEO can provide a detailed approach including the expectations in every stage of the SEO campaign.
Availability – There are many applicants which have current work commitments and might not be available for a few weeks or a couple of months. Some will try to work multiple jobs which divides the focus of the freelancer. It is important to know when the freelancer can work in your SEO campaign and if their schedule coincides with your campaign target schedule.
Average Time Per Job – Though not all SEO jobs are the same, it is still a good idea to know how long most jobs have taken to get results. This way you can check whether you will have the resources to fund an SEO campaign with the applicant.
Credentials – Checking previous works can be good but it’s not the best criteria for judging a freelancer especially online. It is almost impossible to verify their claims.

There are freelancer websites though which tallies the total income and the hiring rate of a freelance SEO which can give you more data.
Equipment – SEO campaign takes months to complete. There are freelancers which rent computers in an internet café which cost additional funds while working. Freelancers with their own computer and internet are more suitable for long-term jobs.
Experience – Age is not enough to determine the capability of the freelancer. Experience in SEO is critical.

You can check the profile of the freelancer from the time it was created and compare the number of jobs the freelancer completed.
Payment Methods – Before you sort out the applicants further, it is also crucial to know that the freelancer can receive the payment. Check the available payment options for the applicant to see if you can send the money to the freelancer.
Period Between Jobs – Freelance SEO with just a week or two off in between job are the best option.

These freelancers get hired often because of the result they got for their clients. They outdo their competition even with thousands of professional freelancers competing for a job.

Rate – The rate freelancers charge are also important. It will give you an idea on whether you can afford to run the SEO campaign through the end to get the desired results. Gareth Bull SEO mentions how important it is not just to hire on price.
These are just the things you can check to evaluate and trim the number of applicants for the job. You will still need to interview the applicant to know more and help you reach the best decision.

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Running A Restaurant As A Successful Business

GraceOrmondeMenuA restaurant just like any other business aims for success. When it comes to high class restaurants which aim to get as many Michelin stars as possible, great food is only a part of the equation. Everything in the restaurant is crucial. Chefs and the food they cook, how the servers handle each table, managers, the wine and also the aesthetics of the restaurant. Though all of them are important for the restaurant’s chances of getting a Michelin star, the restaurant’s menu design is just as important as the menu itself.

The menu will be the first thing diners will examine in detail before anything else in the restaurant. The food available should be impressive but the part in the menu which gives the first impression is the design itself. Menu allows people to choose the food they want to try. Diners will start building up the image they have for the restaurant by how the menu is arranged and how it is presented to them. In other words, just like the overall look of the food will impact the taste, the menu design will impact the anticipation of the diners on the food. And nothing beats letterpress printing in making a great first impression.

Letter press printing is a printing technique which elevates the printed part of the paper slightly higher than the rest. This effect is achieved by pressing letter templates into the paper giving it an elegant finish. Letterpress printing is used on stationery, invitation letters and notable books. And as for the restaurant menu, letterpress printing is the perfect fit to complete the whole elegant finish.

Unlike other letters or papers with words, a restaurant menu contains very few words which are read carefully since it is a list of the food available. For menu which features distinct name or even foreign language, letterpress printing enhances the look of the menu. It gives sophistication and grandeur to each food listed in the menu. Even food critics will examine the menu design as intensively as the food they are rating.

Letterpress printing provides a lot of benefits for the menu design even those that cannot be measured. And just like an appetizer, it stimulates the diners as they select the food to order. The font should be printed in a way that guests even with poor eyesight can read them clearly. And with the elevated finish, diners will not only read the menu but can also feel the words giving it a new dimension while they are choosing their food. So for high class restaurant menu, nothing is more perfect than letterpress printing.

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Managing People

Many managers get a real kick out of managing people – they measure how successful they are by the number of people they manage. You can be good with people but may hate managing people. The problem is that as you start to grow as a business, you may find that you are increasingly involved in HR issues rather than growing your business.

Managing people can be very rewarding and certainly can be the best aspect if your role includes being directly responsible for managing a team. But depending on your luck; if the people in the team are high performers and want to get on with it then you are not going to have a difficult time managing them.

The reality is that although you may really believe you are finding the next Google; your new employees may not share your passion. And recruiting the first few people is actually easy. Certain types get attracted to start ups and love being called co-founders. You can realise how motivated you can get by this if a company recruits you and says you would be a co-founder.

employeesYour problems really start when you look for employees for non-core roles (yes, every employee is important and that everyone is part of a winning team etc – but back in the real world). You will not be able to recruit the best talent for roles such as credit control (which is one of the most important roles in a fast growing business). And you will not be able to compete with the big corporate in terms of salaries that you can offer or the terms of employment (gym membership, subsidised canteen, pension arrangements etc) and the employee share pool will soon dwindle if you start offering everyone access to the share pool.

So, what is the perfect advice to start ups in terms of recruiting and retaining staff?

Firstly, find a really good HR person/ part time director/ outsource partner. This is vital to ensure that you take care of the paperwork and create the impression that you are serious and professional about the way you treat your team.

Secondly, take a long time over hiring decisions – at whatever grade. Hire slow, fire fast is a good motto.

job interviewThirdly, treat the interview as a genuine two way sale process. You want to impress the interviewee as much as they will hopefully want to impress you.

Offer an accredited training program with a local University or College. There are many government programs which offer subsidised training. Why not offer employees skills based learning where they get a qualification? Employees rate this very highly as a benefit – and it could be a very effective way of you keeping them with you during the course (the longer the better!)

Fourthly, if you are the key entrepreneur, really do try and stay away from the managing people piece. It is hard work and can take up lots of time.

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Why Companies Use Leaflet Distribution

leafletsWhen it comes to business, anything goes including marketing strategies. In fact, the business industry has greatly relied on marketing to establish brands, gather attention and generate profits. Since the time when merchants were trading for goods and resources, marketing has been apart in business operation. However, it is only during the past decades which marketing has become a vital part of the business which takes up a significant part of the company resources. There are a lot of marketing strategies today. There are radio advertising, TV ads, magazines or newspapers, promotional events and even online marketing. With so many advertising and marketing strategies, some strategies will become obsolete and replaced by newer strategies while there are those which stay effective and compete with the newer strategies the marketing industry has come up with. Kent leaflet distribution has been used by companies for many decades yet it is still among the mostly used marketing strategy for many business companies. And here are the reasons why companies use leaflet distributions.

  1. Endless marketing possibilities – Leaflet design is not plain and the same for all marketing campaigns. The only limit in leaflet distributions is your creativity from the design to how you distribute leaflets to the market. Among the popular leaflet templates are single-sided, double-sided, pamphlet and also brochure.
  2. Cost effective – Compared to other marketing strategies which provide the same impact, leaflet distribution is cheaper to start and maintain. With an amazing design, the company can even purchase a digital printer to provide quality printouts for leaflet distribution. Leaflet distribution can also increase the reach exponentially since a single leaflet will reach multiple members of a household.
  3. Target advertising – There are marketing strategies which reach all consumers even those which are not the target. However, since leaflet distribution is done by using personnel to directly distribute leaflets in a specific area or places, the personnel can choose to provide the leaflet only to the target consumer. This is way efficient compared to other marketing strategies.
  4. Useful information – If leaflet distribution is planned thoroughly, you will be surprised by how much useful information you can put in the leaflet. If you use something like infographics for the leaflet, statistics and other facts which are beneficial for your product or services can generate desirable results.
  5. High impact – Since leaflets are now turning to infographics to provide quality information as clearly as possible, its impact is on par with other effective marketing strategies available in the business industry.

If your company hasn’t used leaflet distribution yet, there are now plenty of reasons why you should.

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Festive Lighting For A Perfect Holiday Season

trees008The Christmas holidays are one of the seasons people look forward to year after year. It is a season of giving, sharing and gathering. People greet each other with a smile and fill the air with joy. And to show the holiday spirit, people decorate their homes with Christmas trees, lanterns, reindeer and Santa Claus figurines. However, the most noticeable decoration which is present in every home during the holiday season is festive lighting. Festive lighting or celebratory lighting is a lighting used in any occasion. Some festive lighting are used in any occasion while others are used for specific occasions. There are also festive lightings which are only used by people in a certain religion or ethnicity.

Festive lighting is available in large stores and malls. However, for holiday seasons like Christmas, festive lighting can be purchased anywhere, even from small shops which are trying to take advantage of the holidays. The lighting industry also profits a lot by providing festive lighting fitting the season or occasion in the market. In fact, the lighting industry has developed a lot of festive lighting which can light on different patterns. Though people would often purchase festive lighting for the holiday season, there are those who find this inefficient since festive lighting for the Christmas holiday can only be used once a year. For these people, hiring a lighting company is the way to go.

Hiring a lighting company for festive lighting has a lot of advantages. You can be sure that the festive lighting you will be using is always on top condition. You are also free from shopping on festive lighting every year. If you keep on using the same lighting company, you don’t even have to start all the process every year. Instead, you can simply call them and resume your previous arrangements. It is also a challenge to design your festive lighting every year. By hiring a lighting company, you will have access to the latest trends of festive lighting designs that would complete your holiday season.

Whether it is purchasing festive lighting or hiring a lighting company, celebratory lighting will always be on demand and many lighting manufacturers are taking advantage of this market demand. Companies keep on manufacturing great lighting products to go beyond the demand and guarantee satisfaction from the customers. Do not hesitate to experiment on lighting designs which you can come up with. And most importantly, make sure that all the lighting are on top conditions and not to overload the power supply to ensure a safe and wonderful holiday season.

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